Founded in 2015, Spotter is an innovative data-driven media technology company that acquires premium YouTube libraries from leading content creators (Mr. Beast, Dude Perfect, The Rush Fam, etc.) under long-term licenses. Spotter’s model offers qualified content creators upfront liquidity for their historical libraries, and provides brands and marketers with optimized, highly targeted advertising opportunities on YouTube for specific content portfolios. Spotter is currently a top 5 content owner on YouTube, with 250K+ videos and 14B+ monthly views.
Highpost led the Series C for Spotter in August 2021.
In March 2022, HighPost acquired control positions in both Centr Fitness, a personalized digital health and fitness platform and Inspire Fitness (“Inspire”), a leader in state-of-the-art fitness equipment. The combined company, Centr LLC, is poised to benefit from enhanced scale, synergies, and long-term tailwinds due to increased focus on personal health and well-being.
The new, combined website for Centr is currently under construction
Founded in 2019, Magic Spoon is a leading better-for-you cereal company. Magic Spoon offers high-protein, low-carb, zero-sugar gluten-free cereal, pairing a nostalgic flavor offering with a modern better-for-you nutritional profile. The company initially gained rapid scale on its DTC platform and Amazon, and given strong demand from leading retailers and health-focused consumers, Magic Spoon launched a broad retail rollout across grocery, natural, and mass channels.
HighPost led a Series B for Magic Spoon in June 2022 and is the largest equity holder for the business.